Clara Edwards

Clara Edwards is a dynamic marketing professional with over 15 years of expertise in strategic communications, branding, and digital marketing. She has worked across diverse industries, from global PR agencies to third-sector organisations, helping businesses craft and implement impactful marketing strategies that drive real results. 

Since joining Youth Cymru in 2023, Clara has led a full rebrand—the first in over 25 years—enhancing the organisation’s visibility and impact. Alongside this, Clara has successfully promoted training programmes and events, supported Youth Cymru with cross-nation partnerships, and collaborated with key youth sector bodies to strategically communicate programmes and initiatives. 

Alongside her role at Youth Cymru, Clara works with businesses to identify and implement the right marketing channels for success. From third-sector organisations seeking additional funding to global PR agencies looking to expand their client base, she provides a lean and sustainable approach using the right resources, data, and creativity. She has collaborated with major brands including Microsoft, Transport for London, Welsh Government, and the University of South Wales. 

Her qualifications include a BA (Hons) in Marketing, Advertising & PR, as well as certifications in social media, business studies, and agile project management. She is passionate about creative storytelling and helping brands connect with their audiences in meaningful ways. 

Outside of work, you’ll find Clara either travelling, renovating her home or spending time hiking the Welsh mountains.