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Marketing and Communications for the youth sector in Wales

Strengthening Youth Work Communications in Wales

Youth Cymru is proud to work in partnership with Welsh Government and colleagues across the youth work sector to deliver the next phase of the Youth Work Marketing and Communications Programme.

This programme builds on strong foundations created by organisations, practitioners and national partners. The next phase focuses on strengthening what already exists, building on what has worked well, and ensuring youth work in Wales is represented clearly, confidently and bilingually -within the sector and to the wider public.

 

Programme Strands

The programme focuses on two interconnected strands:

Strand 1: Public Awareness

Enhancing public understanding and visibility of youth work by:

ü  Showcasing its value and impact

ü  Sharing positive stories and case studies

ü  Celebrating young people and the workforce

ü  Delivering three bilingual national campaigns

Strand 2: Sector Communication

Improving communication within the sector by:

ü  Sharing tools, resources and examples of practice

ü  Supporting bilingual communication

ü  Strengthening consistency of national messaging

ü  Encouraging collaboration across regions and organisations

Youth Cymru’s role is to support collaboration, bring partners together and ensure future work reflects shared learning and sector priorities.

 

Opportunities for Sector Involvement

This programme is sector-led, and there will be many opportunities to participate, including:

Micro-Commissions

Small commissions for organisations or practitioners to support:

  • Digital storytelling and content
  • Youth voice activity
  • Engagement and research
  • Resource creation

National Campaigns

Three national bilingual campaigns will promote and celebrate youth work across Wales.
Campaign 1 launches January 2026.

Steering Groups

Two groups will help shape the programme:

  • Practitioner Steering Group — supporting strategic practice and campaign design
  • Young People’s Digital Expert Group — shaping creative direction and youth voice

Further details on how to join will be shared soon.

Additional Opportunities

There will also be:

Ø  Workshops

Ø  Co-design sessions

Ø  Social media guidance development

Ø  Testing of communication tools

Ø  Ongoing sector consultation

We are committed to ensuring the programme evolves with the sector.

 

Share Your Insights

We’ve launched a short reflective form for practitioners, partners and organisations across the youth work landscape.

👉 Youth Work Marketing & Communications – Sector Reflection Form

Your insights will help build a shared understanding of what has been valuable so far and what opportunities lie ahead.

 

“This programme belongs to the sector. Our role is to bring people together, listen to what has worked, and support a joined-up, bilingual approach to communicating the value of youth work in Wales.”
— Julia Griffiths, Joint Chief Executive, Youth Cymru

 

Contact

📧 ceo@youthcymru.org.uk
🌐 youthcymru.org.uk
📍 Unit D, Upper Boat Business Centre, Treforest, CF37 5BP

 

👉 Youth Work Marketing & Communications – Sector Reflection Form